“From an industry perspective, I think we’re in a really high growth market and in a market like that you’re always going to find folks who are trying to game the system,” LookSmart CEO David Hills said. “Sometimes I wonder if this was what it was like in San Francisco in 1849 when the gold […]
Entries from April 2006
Click Fraud
April 30th, 2006 · No Comments
Tags: Pay Per Click · Search engines
Uncover Click Fraud Artists
April 30th, 2006 · No Comments
While Google, Yahoo and others will refund advertisers who can prove fraud, they have been criticized for being less than forthcoming about the scope of the problem. Their silence has created an opening for a growing number of smaller, third-party firms that seek to sell services and software to advertisers for […]
Tags: Pay Per Click · Search engines
Paris backs a Google rival.
April 30th, 2006 · No Comments
GOOGLE faces a new challenge – and for once it doesn’t come from Microsoft, the Chinese government or US civil liberties groups.
The global supremacy of the free-market American internet search engine is being challenged by a European consortium given E90m (£62.7m, $112m) of state backing at the behest of French President Jacques […]
Tags: Search engines · Internet news