We earlier talked about conversion in relation to determining whether your AdWords campaign is successful in terms of profitability. Conversion occurs when a user clicks on your ad, and then does some favorable behavior, such as purchase products, acquire services, or other things relevant to your business.
How do you exactly measure a conversion?
One simple solution […]

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It’s a different thing altogether to be able to attract potential customers to click on your AdWords ads, and to get them to buy your product or service. Also, remember that the moment that a user clicks on your ad, you’re already paying for that click! So it’s best to be able to recoup your […]

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Let’s move away from talking about the actual AdWords ad setup and implementation for the meantime, and focus on the landing page. After you’ve composed that perfect headline, and set-up your campaign with the most appropriate keywords, the next thing to worry about is the landing page, or the page that users would actually see […]

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