Internet Journal

Internet marketing blog

Internet Journal header image 4






Entries Tagged as 'Click fraud'

The Advertisers’ Bane: Click Fraud.

June 2nd, 2006 · No Comments

With the geometric growth in the popularity of the Internet all over the world, commerce has taken a new form.  Ads posted on websites have always been meant to generate income for the site owner – whether they are ads for their own products or ads by sponsors who pay for the ad space.  When […]

[Read more →]

Tags: Click fraud

Energizer Bunny of Search Headaches

June 1st, 2006 · No Comments

Anyone who thought click fraud could be solved with a blanket settlement, take a step forward. Not so fast, Google.
Right now, there’s no way of knowing if Google’s $90 million offer will settle its part in the Lane’s Collectibles click-fraud class action suit. Search marketing advertisers will have 30 days to opt out of the […]

[Read more →]

Tags: Pay Per Click · Click fraud

Blockage in Google’s Click Fraud Case

May 25th, 2006 · No Comments

Lawyers representing several Internet search advertisers who use Google’s AdWords service have filed suit hoping to block a proposed $90 million settlement over allegations of click fraud. The plaintiffs claim that the settlement does not adequately compensate those affected.
“Advertisers must decide: take the pennies offered by Google and be happy with the status quo or […]

[Read more →]

Tags: Internet advertising · Pay Per Click · Click fraud · Google Adwords