If a face could launch a thousand ships, a brand can deliver millions in sales, thanks to a robust internet environment.  The mere mention of Amazon, Google, Yahoo, Ebay will definitely elicit admiration.  These companies have developed world famous brands that basically exist only online.  They have carefully created a strong web presence and build […]

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Advertising was easier 50 years ago: a catchy jingle, a billboard, and a pretty model was generally enough to make an impact on the market. Today, the consumer environment is cluttered with messages. Aside from tri-media, there’s the Internet, direct mail, point of purchase displays, promo girls handing out flyers in parking lots—you name it, […]

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The love affair between advertising and sports has been long and fruitful, even among companies that are not in any way directly related to sports. Take a look at Coca Cola and Pepsi, who have sponsored major events (and hired a number of athletes for endorsers). Or even at the luxury market, like cars and […]

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