Blogs, (also known as web logs or weblogs) have taken the Web by storm the past couple of years. These are reverse chronologically-ordered personal journals on any topic imaginable, updated in frequent intervals. Although blogs, by definition, have been present at the onset of the Internet age, it is only very recently that blogs have […]

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Using Blogs, Bloggers & Blogging for Marketing a “brand” on the Internet
Brand marketing is all about enhancing the mindshare of one’s products or services. The aim is for your brand name to be at the top of the consumer’s mind at the mere mention of generic terms relating to your company’s services. Arguably the best […]

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There are four oceans on our planet.  The fifth one is the sky.  Most of the oceans are already searched and surfed.  The era of the pioneers is gone for good.  However, the sky still entices and fascinates the brave ones challenging them to conquer it.  The same thing is with advertising and the Internet. […]

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