What good is an advertisement if you will not be able to catch your intended audience’s attention? That’s why billboards are so large, and usually have loud images. Google AdWords ads are, however, simple and straightforward, and consist only of three to four lines of text. Hence there is a need to optimize your ad so that it will be effective even with the limited space.

The limited space of AdWords ads can be both a boon and a bane to the advertiser. It’s short, so it forces you to be creative. Yet if you’re not creative or innovative enough in the wording of your ad, it will most likely be ineffective.

Here’s a cardinal rule when wording your ad. Mention the keywod (or keywords) on the headline itself! You will be able to get more attention this way, since that’s what the reader is looking for in the first place. Even better, Google displays the headline in bold fonts, so your chances of getting noticed are increased!

Remember, AdWords ads are displayed on search results pages on Google. As much as we would prefer not to associate clicks with curiosity of users, it is common for Google users not so well-versed with the AdWords system to think that the AdWords ads are part of the actual (non-paid) search results.